Performance Marketing Specialist - German-speaking (m/f/x)

Do you have a creative, but data-driven mindset? Do you find yourself most comfortable in the digital realm? Does the idea of putting your analytical mind to work in an innovative Marketing environment excite you? If so, the role as Performance Marketing Specialist - German-speaking (m/f/x) at Tipico may be just the right one for you!

As a Performance Marketing Manager specializing in Search Engine Advertising (SEA) at Tipico, you will be responsible for driving customer acquisition, engagement, and revenue growth through smart execution of paid search campaigns. You will play a crucial role in optimizing Tipico's digital marketing efforts, maximizing ROI, and ensuring the brand's visibility across relevant search platforms.

Are you ready to turn up the power and bring the thrill of Spannung into your working life? Then show us your game face – because we’re looking for a Marketing Specialist - German-speaking (m/f/x) to join the team!

Your playing field

• Campaign Strategy and Planning. Implement comprehensive SEA strategies, conduct competitor analysis and audience segmentation while collaborating with cross- functional teams to align on consistent marketing initiatives
• Campaign Execution and Optimization. Create and manage paid search campaigns across different platforms, monitor campaign performance, analyze key metrics, and optimize bids, ad copy, and landing pages for maximum ROI. You refine creatives and targeting strategies through the implementation of A/B testing methodologies and keep yourself informed about best practices within the industry.
• Budget Management. Manage campaign budgets effectively, ensuring efficient allocation of resources to maximize results. You track spending, forecast performance, and provide regular reports on campaign performance and budget utilization.
• Performance Analysis and Reporting. Generate actionable insights through data analysis and performance reporting, identifying trends, opportunities, and areas for improvement. You present these stakeholders and senior management and communicate clear and concise recommendations.
• Adherence to Compliance and Regulations. Ensure compliance with relevant advertising regulations, industry standards, and internal policies, particularly within the gambling and sports betting sector. You are responsible to stay informed about legal requirements and updates in the digital advertising landscape, implementing necessary changes to maintain compliance.