The HubSpot Marketing Team is looking for a Spanish-speaking, user-centric growth marketer to own email nurturing programs to help free users and leads evaluate our lower-cost products, Starter, and optimise our Starter customer demand experiences through marketing automation.
This role will focus on the self-service customer experience for our small business audience in Latin America and Spain from signup to purchase and adoption to upgrade for our Starter products. This role sits on our Email Competency team, which oversees the email automation experience for prospects, leads and customers for international.
In this role, you’ll be at the forefront of our mission to scale with automation.
You’ll experiment, build, personalise, and scale our automation that brings users from awareness to purchase. You’ll work closely with an experienced group of automation & growth marketers in developing a cohesive customer experience alongside our Product team and Marketing Demand team. We’re passionate about building a customer journey that is delightful, self-service, and scalable.
If you enjoy a fast-paced environment, helping Spanish-speaking customers grow better through creative solutions -- we might have the right role for you!
You’ll get to:
- Own and optimise email nurturing programs - from ideation to implementation
- Understand what your audiences need to be successful through user research and analysis, using that to develop impactful communications & programming
- Design, write, and build email automation, including the positioning, segmentation and basic operations
- Report on the performance of your program to your team and stakeholders
- Experiment to optimise and iterate on your work using data-driven decision-making and creativity, constantly finding new ways to provide value at every step of the customer journey
- Collaborate with other automation marketers to learn best practices, expand your program’s impact, and create a consistent customer experience across channels
We’re looking for people who:
- Know the Latin America/Spanish audiences
- Are passionate about the user experience and email automation
- Have an analytical mind and a passion for diving into data to inform decision-making
- Are hands-on, with comfort driving experimentation and day-to-day execution
- Have a habit of experimentation and view it as an essential tool for strategy
- Are agile and experimental learners, bringing new ideas to the team and moving at a fast pace to hit aggressive goals
- Are organised and process-oriented to find inefficiencies and develop repeatable, efficient methods of nurturing automation
You should have the following skills or experiences:
- Fluent in Spanish and English both written and spoken
- Experience in email marketing, marketing automation, or other marketing programs
- Highly adaptable - you have a proven ability to execute in a quickly evolving environment
- Experienced at using data and experimentation to fuel marketing programming
- Passionate about bringing new ideas to the table. Ability to re-invent and not just execute on status quo, comfortable with change and a fast-paced environment
We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.
If you need accommodations or assistance due to a disability, please reach out to us using this form. This information will be treated as confidential and used only for the purpose of determining an appropriate accommodation for the interview process.
Germany Applicants: (m/f/d) - link to HubSpot's Career Diversity page here.
About HubSpot
HubSpot (NYSE: HUBS) is a leading customer relationship management (CRM) platform that provides software and support to help businesses grow better. We build marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. We’re also building a company culture that empowers people to do their best work. If that sounds like something you’d like to be part of, we’d love to hear from you.
You can find out more about our company culture in the HubSpot Culture Code, which has more than 5M views, and learn about our commitment to creating a diverse and inclusive workplace, too. Thanks to the work of every employee globally, HubSpot was named the #2 Best Place to Work on Glassdoor in 2022, and has been recognized for award-winning culture by Great Place to Work, Comparably, Fortune, Entrepreneur, Inc., and more.
Headquartered in Cambridge, Massachusetts, HubSpot was founded in 2006. Today, thousands of employees work across the globe in HubSpot offices and remotely. Visit our careers website to learn more about culture and opportunities at HubSpot.
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