Field Marketing Manager (m/f/d)
About PTV Logistics
PTV Logistics is a leading global software company for planning, calculating, and optimizing transport logistics to save time and costs. With more than 40 years of experience and record-breaking algorithms in route planning and tour optimization, the software empowers logistics companies to realize the theoretical savings potential of route planning automation in practice. For more information, visit https://www.ptvlogistics.com/en.
This position is located in Karlsruhe, Germany.
Your responsibilities
- You develop and deliver quarterly DACH Field Marketing plans that integrate sales and marketing requirements to support regional pipeline and revenue goals.
- Besides, you develop a joint marketing strategy and drive plans with OEM and Reseller partners in the region.
- Furthermore, you develop and execute demand generation marketing programs including third-party hosted events, PTV Logistics hosted events, webinars, in-person and virtual experiences, integrated campaigns, roadshows, and email marketing.
- Additionally, you forecast and measure the impact of the marketing plan on sales cycles while analyzing program results, optimizing as needed.
- You own the planning and execution of vertical-based marketing, including ABM programs that penetrate key accounts in the region.
- Also, you maintain ongoing communications and be the go-to marketing resource for regional sales leaders, sales reps, SDRs, and regional partners.
- Moreover, you assist sales leadership in understanding, participating in, and obtaining buy-in for field marketing programs.
- You work closely with the PTV Logistics sales teams to define marketing goals and objectives and develop a strategic marketing plan that aligns with sales pipeline and revenue goals, tailored to the relevant GTM strategy.
- On top of everything, you drive lead acquisition, nurture, and support the development of pipeline opportunities.
Your profile
- A minimum of 6 years of field marketing experience for a technology company, direct experience in Logistics or Cloud preferred.
- Experience marketing to midsize companies up to enterprise companies in the DACH region. "Mittelstand” marketing experience is a bonus.
- Knowledge of Eloqua (or an equivalent automation tool—Marketo, Pardot, HubSpot), MS Dynamics (or Salesforce or an equivalent CRM tool) preferred. Experience with Tableau or other visualization software is a plus.
- Self-motivated, capable of working autonomously and communicating with remote management for extended periods.
- Strong demand generation experience building multi-touch, integrated campaigns.
- Excellent strategic thinking skills with the ability to make data-driven decisions.
- Fluent in German and business-level English.
Benefits
- Flexible working hours
- 30 days holiday, 24th and 31th December free
- Bonus model
- Capital-forming benefits
- Occupational pension provision
- Structured induction
- Training programs at PTV Academy
- Departmental and coporate events
- Fitness center at the Headquarters in Karlsruhe
- Free drinks and fruit
- Subsidized canteen
- Jobbike
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and a lot more