eCommerce - Online Sales Manager m/f/d

Come help us deliver our ambitious, transformative growth strategy for Lenovo’s eCommerce. Lenovo, a $60bn revenue Fortune Global 500 company serving customers in 180 markets around the world has embarked on a journey to rapidly grow its eCommerce business in EMEA, and your role will be pivotal in delivering a truly transformative e-commerce platform in Switzerland. We have long been a leading supplier of personal computers and accessories through retail giants and resellers. We always plan to be. But we also know the world is changing. Customers want direct relationships with us. You will be at the heart of delivering this vision, focusing on optimizing eCommerce business in this key market.

Position Description:

The Online Business Manager role is at the heart of the eComm organisation in EMEA – the "hub” at the centre of the eCommerce wheel for the region. You will be working in a fast-paced environment, responsible for driving the eCommerce sales in Switzerland. You will focus on delivering the top-line (revenue and margin) financial targets of your market and ensure delivery of the appropriate go-to-market models. You will develop a comprehensive online eCommerce market and trading strategy, while overseeing the execution of online activities. This includes striving for an optimal customer experiences, well thought through campaigns and development of compelling offers.

The OSM should consider themselves a GM for eCommerce in that market – acting as evangelist for all things eCommerce, winning the hearts and minds of all the local stakeholders, and acting as the orchestrator of all functional support required to deliver the plan.

The OSM must have a deep understanding of the site and the levers to drive sales and user experience / CSAT performance. Subsequently, there must be very strong emphasis on analytics including revenue & margin performance data, page & path / Adobe data, as well as demand gen visit data.

This role is for an entrepreneurial mind, able to lead a fast-growing ecommerce business. The role will be part of the eCommerce DACH Team in EMEA and will have close sponsorship relationship with the Lenovo Switzerland team locally.

You will report to the Senior Online Sales Manager DACH based in Germany.

Job responsibilities:

• Deliver against ambitious sales targets driven by executing the EMEA and DACH online business strategy – and present through the rigorous annual and quarterly readiness planning process.
• Be the expert on the customer journey for Switzerland, understanding where the challenges are in organic and marketing-driven traffic – and be able to discuss and define challenges and bottlenecks in our journeys with local and global stakeholders to define and execute improvements to drive CSAT and business performance.
• Be accountable for the demand side of the P&L (revenue and margin) for the region – knowing how to optimise margin (e.g. pricing, promotion, mix management) while also helping control and influence expenses on the bottom part of the P&L (e.g. marketing mix, payment mix, initiative costs etc)
• In collaboration with the eComm 4P team and campaign management team, plan and manage the on-site promotional activities.
• Monitor end to end execution: from promotional codes, to demand generation to merchandising implementation and data analytics.
• Liaise with the Merchandising team and monitor the execution to ensure each site is correctly merchandised + websites quality & hygiene: work with various teams to ensure best in class customer experience.
• Develop Customer Satisfaction action plans (optimizations & enhancements).
• Act as voice of the customer for the region, and handle customer executive escalations, working with e.g., Ops, Finance, Product, Services & Logistics team to ensure recurring issues are resolved.
• Represent the eCommerce organisation in all relevant regional-specific stakeholder discussions and reviews – being the advocate for "direct-to-customer” growth for the Swiss market, and the ambassador for the strategies being deployed by the online organisation.

Your Requirements:

Candidates must be comfortable with all aspects of eCommerce management, across Strategy, Analysis, Planning and Execution. Digital skills are a pre-requisite, with good knowledge of digital marketing (e.g., paid search, paid social, email & CRM), content marketing, analytics, Customer Experience management, Conversion Rate Optimisation being essential. You must be a great relationship builder and collaborator, as you will need to build and optimise multiple stakeholder relationships across and outside the eCommerce business. The success of this role depends in many ways on different teams’ full support and collaboration. This is a high-impact opportunity to drive results in a challenging but rewarding landscape.

Candidates must demonstrate the following qualifications:

• E-commerce experience
• 3-5 years of previous eCommerce experience. Preferred experience working at large eCommerce business
• Ideal experience in the PC eCommerce space (direct to consumer brand or retailer), although any eCommerce business with complex customer portfolios and solutions would also be considered.
• Good understanding of online environments & web platforms; Strong track record of defining growth strategies; Ability to manage sales relationships and foster team spirit; Experience with working with colleagues in other teams collaboratively.
• Communication - Excellent communication succinctly ("answer first” style) to broader organization and senior executive / C-level; Fluent in English and German, French is a plus.
• Problem Solving/Analytical Thinking - Excellent problem-solving skills and innovative thinking are required to maximize results and productivity; Strong track record of performance analytics and making data driven decisions to continually optimize and drive revenue
• Education - Bachelor’s degree; MBA or equivalent preferred